Yet Another Group of Statistics Proving the Power of Images Over Text for Social Media & Marketing

Autumn scene. Fall. Trees and leaves in sun light

I take no credit for the next set of facts. This is reposted from an excellent post here

19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing

1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet This Stat!

2) 40% of people will respond better to visual information than plain text. (Source: Zabisco)Tweet This Stat!

3) 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab) Tweet This Stat!

4) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) Tweet This Stat!

5) Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)Tweet This Stat!

6) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured) Tweet This Stat!

7) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella) Tweet This Stat!

8) 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber)Tweet This Stat!

9) 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber) Tweet This Stat!

10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic) Tweet This Stat!

11) Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet This Stat!

12) 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen) Tweet This Stat!

13) Over 60 hours of videos are uploaded each minute on (Source: YouTube)Tweet This Stat!

14) 700 YouTube videos are shared on Twitter every minute. (Source: YouTube) Tweet This Stat!

15) Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)Tweet This Stat!

16) Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen) Tweet This Stat!

17) 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources:Ooyala and Ipsos) Tweet This Stat!

18) Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala) Tweet This Stat!

19) Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer) Tweet This Stat!

Have you had success using visual content? Share the ways you’re integrating visual content into your marketing strategy in the comments!

Image credit: Pink Sherbet Photography


I am offering a free series of lessons and challenges to help people understand the importance of using images in social media. Notice how very important the images were in telling the above story.

Anyone can add images to their blog posts. There is no need for one to be an artist. Everyone can use Google Images, and enhance all of your social media with them. Follow me for awhile, and I’ll tell you how to do that.

Join my Free 6-Word Memoir with Images Challenges. You do not need to be a writer OR an artist to do that:

Join the Challenge Here: 

Keep in mind that you can use images found in Google Images

Everyone can be an author and an illustrator

In a few days, I’ll show you how to find some free images that you can feel sure are copyright free; but for now, let’s just play around. The worst that can happen is that someone can just ask you to get another image.


One thought on “Yet Another Group of Statistics Proving the Power of Images Over Text for Social Media & Marketing

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