Fall Has Finally Arrived in New Jersey – A State with 4 Full Seasons

Sometime within the past week, fall completely arrived in Southern New Jersey. When I walked outside this morning, it was cool–in fact, it was crisp; and over the past few days, I have noticed that the trees are finally wearing their party clothes.

Here Comes the Parade!
by Jacki Kellum

How different are the days between September and November.
September, with an occasional gust of fresh, crisper air,
is still primarily warm, lush, and emerald green.

Although shoppers rush to buy fall wreaths
and trinkets for their yards then,
September actually is not fall.

October begins
like the tail of the month before.
Yet, it is in October, that we will watch the world transform.

By mid-October, the air is beginning to become chillier.
Air conditioners are put to bed
And flannel shirts come out of storage.

By mid-October,
honey has begun kissing the edges of the leaves,
And a hint of red echoes from within them.

By the end of October, there are more cool days than not
Fires are lit and heaters begin to blow,
Bringing relief from morning’s dampness and evening’s chill

The painter, with his chariot of colors appears
And with his rainbow brush–
A full-blown circus parade arrives.

Copyright Jacki Kellum October 15, 2015
All Rights Reserved


Beware of the Social Media Wolves in Sheeps’ Clothing – Don’t BE THAT Social Media Person Who Hounds Us to Death!

Since today is Halloween, I have taken pause to consider people who spend more time tricking than they do treating. In doing so, I am reminded of some of the worst TRICKS that social media villains play on their “TARGET” audiences [Target is the operative word–like shooting to kill].

The routine hardly varies. One of the sharks who intends to slay the world with his social media market skills and make millions thereby offers a tasty morsel online. To get that morsel, you must provide your email address: Before you can even refresh your page, you are victimized by about 10 emails from your savvy gift-giver; and you continue to get more and more and more emails from him/her. The onslaught is vicious.

“I am launching a campaign against Social Media Wolves in Sheeps’ Clothing and other people who misuse and/or abuse social media. Join me. Let’s STOP the Social Media Trick or Tricking.

Read about the ways that for your Facebook “Friends” you are no more than Notches-On-Facebook-Gunbelts

See Facebook Friends Here 

In response to The Daily Post’s writing prompt: “Trick or Trick.”

Learning to Find Your Own Images and Post Them to Facebook, You Can Actually Find Freinds There – Jacki Kellum

Until this month, I had been fairly disgusted with Facebook. In fact, at best, it seemed to me that the adults there were into a type of toddler-like parallel play.


When I look at the definition of parallel play, however, I must say that I do not believe that most of the activity on facebook is equal to that of parallel play. In parallel play, the children are at least interested in each other. In most cases, I am not sure that adults are at all interested in what other adults post on facebook.

In most cases, facebook is no more than a bunch  of isolated people who seem to be throwing random tidbits into the facebook cyber air.

In most cases, facebook friends are not friends at all–in most cases, they are not close associates. 


For My Facebook “Friend”
by Jacki Kellum

Screen seen
Glitter glean
Lonely people
In between.

Reaching far,
Catch a star
How I wonder
Who you are.

Copyright Jacki Kellum October 5, 2015
All Rights Reserved

Before this month, I had seen a lot of people on facebook who talk past each other–or worse than that, they USE each other. For the most part on facebook, one person says something; another person says something else; and another person says something entirely different.

In most cases, the people are not communicating. They are not even connecting. 

We must be reminded that talking or writing or posting are not the same things as communication. Communication requires that one person’s message not only be heard or seen by another–but that it be absorbed by that other person, too. Otherwise, when a string of words is only emitted and no one actually receives those words, we are little better than living on a Tower of Babel, where everyone is speaking his own language–a language that no one else can interpret or even worse, no one wants to interpret.

In today’s platform of texting, facebook poking, email, etc., the problem of miscommunication is pandemic.

In my opinion, I believe that some significant changes need to sweep over the people who use Facebook.

People who call themselves Friends on Facebook should learn to BE Friends.

The drive to have 4,009 Facebook “Friends” for which one has no concern at all should be nipped in the bud. There should be another name for the statistics that most people aspire toward when they “Friend” people on facebook.

Most people should just be honest and call their Facebook “Friend” conquests: Facebook-Notches-on-Their-Gunbelts.

I am making a sincere effort to respond to other peoples’ honest efforts to communicate on Facebook, and I have quit responding to people who never respond to the things that I post on Facebook.

In most cases, most people need to create their own material to post on Facebook.

I think that are only about 1,000 posts that are floating around on Facebook. Those posts have an image and a little quote and they function a bit like canned laughter. Even though everyone has seen that tidbit 10,000 times before, we are expected to see it; chuckle; “like” it; and perhaps even share it again.

That is not communicating.

If you are a person with anything to say, find your own image on Google images and say something about it. Don’t just reshuffle the same stuff over and over. Find something new to say; select an image and say it.

Autumn scene. Fall. Trees and leaves in sun light

I envision a better tomorrow where, through social media, more people will actually CONNECT!

Join the Jacki Kellum Writing & Illustrating Challenge and learn how to find original things to say; how to find the images to say it; and how to just get it done!

Everyone Is Invited to Join the Jacki Kellum 6- Word Memoir Challenge Where ANYONE Will be able to write and illustrate their memoir. Jacki Kellum will post new exercises every 2 or 3 days. Upon completion of the exercises, Jacki Kellum has a special prize for every participant who finishes the course!Jacki Kellum Memoir Challenge Writing & Illustrating Challenge.

The Challenge will be an easy game that contains 36 exercises, between now and December 31 See Game

The Prize for everyone who completes all 36 exercises by February 1, 2016, will be a professionally copied print of the Jacki Kellum Watercolor Painting Janis Joplin – suitable for framing See Prize

I Have Finally Discovered That Social Media Really Can Be a Community – Jacki Kellum Illustration Challenge

I have been blogging for 2 years, and I have been on Facebook for several years. Honestly, I have never quite understood what the big deal is about Social Media. In fact, before this month, it had seemed that social media was Much Ado About Nothing! During the month of October, 2015, I have begun to see the light!

Because of blogging and social media, I bumped into a WordPress Poetry class  30 days ago. That class absolutely rocked my world, inspiring me to get back into the game and to start creating again. Probably 50 poems later and 300 blog posts later, I launched my own Social Media Challenge. I didn’t know whether anyone would participate or not. I am delighted by the few brave souls who decided to give my challenge a whirl.

A person who was one of my dearest friends almost half a century ago and whoI have not seen since then has joined the challenge. Because of her, I recalled memories of things that we shared as a kid; and I was thrilled that life gave me a chance to reconnect with her. Social Media made that happen.

Through my writing this month, I have made some actual social media friends who I honestly believe understand me better than the people that I see every day and yet, I have NEVER actually seen them not physically talked to them by telephone. We talk and we share via the Internet. Our sharing is more than social media hype. It is a community.

Since I left home, I have hardly seen anyone back in that area–and that includes 2 nieces that I HAVE gotten to know this month, through my blog and the memoir that I am sharing there.

I live on the East Coast and one of my nieces lives on the West Coast. Never the twain would have ever met again, were it not for social media.

One of my nieces is living in a remote area of California and has no computer. She texted me that she wanted to participate in my writing and illustrating challenge and asked me if she could do so without a computer. I told her to find pics on her phone and send those to me. She did it. She expanded, and I expanded with her.

Community is any group of individuals who are brought together in one way or more. Finally, I have discovered that there can be an actual community in social media; and I do not believe that most of what I see on Facebook is an actual community.


What My Niece Said for her Illustration Challenge Day 1: Here Peace!

I believe it was in the Road Less Traveled that Scott Peck said that in a life well lived, we are either reaching forward and allowing someone to pull us along; or we are reaching back, pulling someone behind us along. In either case, people are actually TOUCHING–CONNECTING.

Before this month, I have seen a lot of people who talk past each other on social media–or worse than that, they USE each other. Facebook is filled with adults who, like toddlers, parallel play. One person says something; another says something. In most cases, the people are not communicating. They are not connecting.

I envision a better tomorrow where, through social media, more people actually CONNECT!

My Creativity Has Always Been My Friend–Imagined – Jacki Kellum Memoir

I am well into the process of writing my memoir, and the resounding point that I see arising again and again is that there has always been an enormous duality about my existence. I have experienced huge highs and severe lows in my life. I continuously swing from one extreme to another, and I have never felt that I was like everyone else.

Even as a young child, I was extremely aware that there was something different about me. Probably before I even went to school, I realized that I was thinking about and noticing things that other people did not seem to note. By the time that I was in school, I was becoming quite sure that the other kids and I were living in 2 different worlds. Yet, I was a very social child. I wanted people to like me. I wanted to fit in; and because of that, I became 2 different people.

On one hand, there was the social Jacki–the cheerleader, Miss Personality, and Campus Favorite. On the other hand, there was the REAL me–the person whose heart followed the whippoorwill’s call deep into the caverns of the night–the person who sat, staring into the campfire, feeling its heat warming my body and sensing its flames, as they danced across my eyes.

Unlike the norm, I was the kind of kid who would hear the wind rustle through the leaves at night and watch their dark shadows gracefully bend and sway in the breeze; and I was the kind of kid who stared at the stars and hung my heart on the tip of a crescent moon; and when the owl hooted somewhere near, I always wondered why.

I well remember 6th grade. The science teacher was talking about taste buds; and on that day, I dared to actually try to express what was on my mind. I said, “I wonder if everyone’s taste buds taste the same way. I wonder if a carrot tastes the same way to me as it does to you.”

Everyone else in the room snickered, and the teacher’s face glazed over.

I didn’t get an answer, but I became convinced of what I had always suspected. People just didn’t get me.

For the world, I became Miss Congeniality, but deep inside, I was someone else. It took many years for me to accept that other else, but over time, she became my best friend-a friend, other people might only imagine.

When I was 20-years-old, I was nearly killed in a car wreck. Months later–after I had begun trying to reconstruct myself–I began to reconsider the course of my life. In college, I had managed to become popular with a lot of people; but I had to admit that those people did not like ME–they didn’t even know ME–they liked that other person–the person who I invented for them to see–my Imaginary Friend, a person who didn’t like Me at all.

The best thing about growing older is that all of the me’s have shifted around. Now, the creative me–who was formerly the closet me and only a whisper within my own mind–has become the REAL me; and the other me–the social butterfly me–has been laid to rest.

Copyright Jacki Kellum October 30, 2015

All Rights Reserved

In response to The Daily Post’s writing prompt: “Imaginary Friend.”

My Most Intense Writing Ideas Come to Me, Just As I Awaken from Sleep Jacki Kellum Memoir

I went to college at Ole Miss, the University of Mississippi, and during part of that time, I worked as a Curator at William Faulkner’s house Roanoke. In learning what to say to visitors, I discovered much about Faulkner’s work habits.

It was not uncommon for William Faulkner to wake up during the night and be filled with a writing idea. He would subsequently spend the rest of that night pursuing the thought that had struck him, immediately upon awakening.

When I am totally involved with my writing, I am also frequently awakened with a flash of insight. The flash is often about something that I had been writing before I went to sleep, but sometimes I am simply awe-struck about what is around me. When the window is open and I can hear the crickets or the rain outside or when a breeze is fluttering past me in my bed, I am often inspired by nature.

A couple of weeks ago,  I was taking a WordPress Poetry Class, and when I went to bed, I had poetry on my brain. About midway through the night, I was awakened. The air had just begun to take on a damp, autumn chill; and my window was opened. There was a breeze, and I was able to formulate the following short poem in response to my first impression.

Ode to an October Night
by Jacki Kellum

Cool and damp,
Shadow strong,
Last night I heard your Hallo-song.

copyright Jacki Kellum October 9, 2015

During that same period, I awoke from a nap with this thought:


The Long, Autumn Nap
by Jacki Kellum

I just took a nap for my mind, to see–
For flickering fae breath to come set me free.
I’m in a place where I want to be
Singing a soft, silver song.

Visions of sugarplums visited me
Moonbeams and crystal shards lit up the sea
Soft webs and angel hair strung by a flea
Toy-tugged my leaf-boat along.

Copyright Jacki Kellum October 11, 2015

Just a few  evenings ago, my dog woke me; and I stumbled downstairs to let her out. As I stood at the garden door, I was enchanted by the misty, chalky moon that hung in the sky and was prompted to write the following:


Full, But Hazy Autumn Moon
by Jacki Kellum 

Tonight, the moon is perched high in the sky, directly above the garden–just outside my back door.

Tonight, when I first got downstairs and looked out the sunroom window, my first thought was that it must be the moments just before dawn.

Everything around was fairly brightly lit and the plants that were still brave enough to have continued blooming, after the cool, October air had tucked their neighbors into bed, had a soft, muted, and faintly-colored glow.

As I looked around, I thought: Tonight, the moonlight is bright, but this is not one of those hot-light nights like the ones when I used to walk home from church, well after sunset, and the hum of the locusts was so loud that the air seemed to rattle along.

And tonight is not one of those nights when ladies in the church would beat around their faces with cardboard fans that had Jesus painted on them, flapping about their heads like hummingbird wings.

Yes, Lord, tonight’s moonlight is not like that when I used to go to the tent revivals with my grandmother and stand up and sit down, singing Shall We Gather at the River, beneath the bare light bulbs that were strung across the top of the tent and dangled.

Tonight’s light is not like that of the summer nights when the neighborhood children and I would dart about the yard, playing tag and hide and seek,  running until the sweat could be wrung from our clothes. On those nights, nothing brought more relief than crescents of ice, cold watermelon; homemade ice cream; and tart lemonade poured from large, sweaty glass jars, into rainbow-colored glasses that clinked when they met my teeth. The glasses tasted like aluminum.

No, tonight there is no hot, blaring, bugle-like, jazz-singing summer moon.

Tonight, there is a soft, hazy autumn moon–a cornstarch moon–kissed by honey, hanging in the dark.

Copyright Jacki Kellum October 28, 2015

Several Things Came Together for the Creating of the Above Poem

The poetry class had ended a few days prior to that time, and I was still thinking poetically.

I am well into the writing of my memoir, and thoughts of my childhood are raining on me.

I was freshly awakened.

And the natural world was doing something to make an impact on me.

On the other hand, this morning, my alarm clock shrieked at me and jolted me awake. 

That kind of alarm-clock-jolting does not awaken me, feeling poetic. On those mornings, I merely want to curse and stomp on my alarm clock. My first thought this morning was that I hated my alarm clock. My second thought was that I hate to work for a living. And then I recalled that because I work, I have $500 in my purse. I remembered that I need a new muffler and that one of my tail lights is broken. I remembered that my hair is long overdue for a coloring and that I am living without a kitchen. My fourth thought was, “Thank you, God, for continuing to find me work.”

My fifth thought was, “Thank you, God, for giving me both–a mind that can be awakened  into visions of sugar plums and an ability to function in the real world–if only barely, at that.

Copyright Jacki Kellum October 30, 2015

All Rights Reserved

Here is a good article that explains why our best ideas come to us after sleeping: https://blog.bufferapp.com/the-best-time-to-write-and-get-ideas

In response to The Daily Post’s writing prompt: “Comedy of Errors (and bonus assignment!).”

How to Find & Save Google Images on a Microsoft PC


First, you need to create a place to save your images. We will save our images in the Pictures Library.

The Documents Library is where you save Word Documents.

The Pictures Library is where you save images.

To open the Pictures Library, click on the microsoft button on the bottom left, where the arrow in the above image is pointing.


Once you have clicked on the bottom left icon, your programs open. On the right, in the darker area, is where the Pictures Library is located. Click on Pictures, where the red arrow in the above image is pointing.

images -3

You Pictures library may appear to have nothing. I have tons of images, and I have created folders for various kinds of images. Once you select an image, you can either create a folder or just drop your image in the space.

Now, to find a Google Image: go to http://www.google.com

Click at the top right on the word Images


When the Google Image screen opens, you will enter your search word or phrase in the search window


Type your search word or phrase in the box

google images -3a

Then click on the blue box


Tons of images will appear in all the same sized thumbnails. Once you find what you like,

DOUBLE CLICK on that image


The selected image will appear larger on the left. RIGHT CLICK on the larger image

You will have several options, select Save image as

Be sure that you are in your Images Library and scroll to the folder you want, name the image,  and just drop the image


Now, if you are posting the images on facebook, you click on the place to insert image; go back to your pictures library, and click on the image and post.

Copyright Jacki Kellum October 30, 2015

All Rights Reserved

Yet Another Group of Statistics Proving the Power of Images Over Text for Social Media & Marketing

Autumn scene. Fall. Trees and leaves in sun light

I take no credit for the next set of facts. This is reposted from an excellent post here

19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing

1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet This Stat!

2) 40% of people will respond better to visual information than plain text. (Source: Zabisco)Tweet This Stat!

3) 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab) Tweet This Stat!

4) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex) Tweet This Stat!

5) Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)Tweet This Stat!

6) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured) Tweet This Stat!

7) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella) Tweet This Stat!

8) 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber)Tweet This Stat!

9) 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber) Tweet This Stat!

10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic) Tweet This Stat!

11) Pinterest drives sales directly from its website — of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet This Stat!

12) 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen) Tweet This Stat!

13) Over 60 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube)Tweet This Stat!

14) 700 YouTube videos are shared on Twitter every minute. (Source: YouTube) Tweet This Stat!

15) Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)Tweet This Stat!

16) Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen) Tweet This Stat!

17) 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources:Ooyala and Ipsos) Tweet This Stat!

18) Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala) Tweet This Stat!

19) Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer) Tweet This Stat!

Have you had success using visual content? Share the ways you’re integrating visual content into your marketing strategy in the comments!

Image credit: Pink Sherbet Photography


I am offering a free series of lessons and challenges to help people understand the importance of using images in social media. Notice how very important the images were in telling the above story.

Anyone can add images to their blog posts. There is no need for one to be an artist. Everyone can use Google Images, and enhance all of your social media with them. Follow me for awhile, and I’ll tell you how to do that.

Join my Free 6-Word Memoir with Images Challenges. You do not need to be a writer OR an artist to do that:

Join the Challenge Here: 

Keep in mind that you can use images found in Google Images

Everyone can be an author and an illustrator

In a few days, I’ll show you how to find some free images that you can feel sure are copyright free; but for now, let’s just play around. The worst that can happen is that someone can just ask you to get another image.

Compare 2 of My Blog Posts – One with Images & One Without – Jacki Kellum the Power of Images in Social Media

Moments ago, I posted one of the Jacki Kellum Memoir Stories, using images.

You can see that illustrated story here

Here is the story without images – Compare – Which do you prefer?

The Day My Dad’s Dog Joined the Circus
by Jacki Kellum

My dad was a child during the Depression, a time when most people could not afford to feed their dogs; yet, because my dad’s dad had steady work throughout that time and because my grandmother had a heart as big as a circus tent, my dad would bring home the stray dogs; and my grandmother would feed them.

Even as a child, my dad would train all those neighborhood dogs to do circus tricks. My grandmother sewed costumes for each dog and a costume for my dad. On Saturdays, my dad would present the Greatest Show on the Block.

My dad’s favorite dog was named Pete. Pete would go everywhere with anyone–he even went to church with my grandmother, and he helped her sing in the choir.

Pete’s constant companionship was normally a good thing; but one day, Pete’s attendance created absolute mayhem.

One year, a real circus came to town–
A real circus with a Big Top tent.

My dad’s friend came to my dad’s house. They had planned to go to the circus together. Naturally, when it was time to leave for the circus, Pete began to follow.

“No, Not this time, Pete. You’ve got to say home.”

And off my dad and his friend began. Naturally, Pete did not listen. My dad took Pete back home and put him on the porch. That would fix the problem; and my dad and his friend continued to the circus.

My dad and his friend probably ate some cotton candy and some peanuts; and soon, it was time for the Trained Dog Act. Everyone was loving the performance and suddenly, There Was Pete! He was in the ring and performing with the other dogs.

The crowd loved it! But The dog trainer was furious! He ran around, chasing Pete and cracking his whip! Pete thought that this was his cue to do an even greater performance. The dog trainer got angrier and chased Pete faster and cracked his whip louder–he even hit Pete.

The crowd roared! But Pete was beginning to feel the heat and took off.  He ran beneath the tent’s edge–out to safety.

The Circus Dogs Followed Right Behind!

The Circus had to stop! All of the cirucs performers had to run through town, chasing the dogs, trying to catch them.

I am sure that they finally succeeded in catching those dogs; but that truly was—–


Copyright Jacki Kellum October 29, 2015

All Rights Reserved


I am offering a free series of lessons and challenges to help people understand the importance of using images in social media. Notice how very important the images were in telling the above story.

Anyone can add images to their blog posts. There is no need for one to be an artist. Everyone can use Google Images, and enhance all of your social media with them. Follow me for awhile, and I’ll tell you how to do that.

Join my Free 6-Word Memoir with Images Challenges. You do not need to be a writer OR an artist to do that:

Join the Challenge Here: 

Keep in mind that none of the images  on the images that I used on the illustrated story are my family’s photographs.

I found all of those images in Google Images

You can do that too.

In a few days, I’ll show you how to find some free images that you can feel sure are copyright free; but for now, let’s just play around. The worst that can happen is that someone can just ask you to get another image.

More Things to Consider about the Power of Images Over Text for Blogs, Facebook, Tweets, etc.

Autumn scene. Fall. Trees and leaves in sun light

“Whoever controls the media—the images—controls the culture.” – Alan Ginsberg

Considering that Alan  Ginsberg was a poet and an author and not a photographer or visual artist, this admission from him speaks volumes. 

This week I am on a campaign to explain why images are vital to online communication, powerpoint–as well as to books, as illustration.

“Seeing comes before words. The child looks and recognizes before it can speak.” Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development and writer of several books and papers on visual literacy, said, “…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear.”

“Originally published as the cover for the July 6, 1916, issue of Leslie’s Weekly with the title “What Are You Doing for Preparedness?” this portrait of ‘Uncle Sam’ went on to become–according to its creator, James Montgomery Flagg–“the most famous poster in the world.” Over four million copies were printed between 1917 and 1918, as the United States entered World War I and began sending troops and matériel into war zones” – .http://www.loc.gov/exhibits/treasures/trm015.html

“As early as the late nineteenth century, advertisers, based on their collective experience, were convinced that illustrations sold goods.” – http://billiondollargraphics.com/infographics.html


Clearly, we are more drawn to the poster with Uncle Sam’s image on it than we are to the poster without the image. The famous Uncle Sam poster was created 100 years ago, as propoganda to encourage people to enlist in the World War I effort. In no time, that poster became the most famous poster of all time, and its value is still recognized. If people, 100 years ago, responded better to images than to text, imagine how much greater the need for text is now–in the 21st Century dynamic of texting, multitasking, tweeting, and other hurried efforts to communicate.

“So visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our decision-making. If most of our decisions are based on relatively quick intuitional judgment and emotions, then how many decisions are influenced by visually appealing, easily digested graphics? The answer is no secret to advertisers.

Billions of dollars are spent annually to find the right imagery to sell a product, service, or idea. The United States Military spent $598 million in 2003 on advertising to increase “brand identity” and meet their annual recruitment goals. Nike spent $269 million in 2001 on its image to sell their products. Anheuser-Busch spent $440 million to promote its products in 2001. Pepsi budgeted over $1 billion in 2001 on its image. Not to be out done, Coca-Cola budgeted $1.4 billion for its image in the same year. Graphics help create “brand identity.” Visuals paint the picture of who the advertiser is, what they stand for, and how the audience may benefit. Graphics sell because of their ability to influence. How you use graphics greatly affect how you and your business are perceived.

Study after study, experiment after experiment has proven that graphics have immense influence over the audience’s perception of the subject matter and, by association, the presenter (the person, place, or thing most associated with the graphic) because of these neurological and evolutionary factors. The audience’s understanding of the presented material, opinion of the presented material and the presenter, and their emotional state are crucial factors in any decision they will make. Without a doubt, graphics greatly
influence an audience’s decisions. Whoever properly wields this intelligence has a powerful advantage over their competition.”


Join My Free Challenge: Write & Illustrate Your Memoir with 6 Words and Google Images – Writing and Illustrating that EVERYONE can do — It is not necessary that you be a writer or an artist to do this challenge:Click Here 6-Word Memoir