The Harvard Business Review [May 2009] has officially agreed that artistic thought process, rather than the rote, memorized, standardized response taught via traditional education and business models, is essential to many business pursuits:
“Many Processes Are an Art
A wide range of processes lend themselves to artistic approaches, which produce unique or tailored results. Here’s a sampling:
LEADERSHIP TRAINING Developing decision-making capabilities and selfawareness in individuals takes time and one-on-one coaching.
AUDITING Applying the broad principles of new international reporting standards requires understanding the implications for each ﬁrm and using judgment to determine the right response.
HEDGE FUND MANAGEMENT While computer models can spit out risk estimates, making ﬁnal bets often entails personal calls.
CUSTOMER SERVICE Satisfying individual customers might require front line employees to go “off script” and do what they feel is best.
SOFTWARE DEVELOPMENT Writing code for a new application often involves iterating with customers to learn how to reﬁne the program to address their needs, as well as decisions on which corners can be cut.
ACCOUNT RELATIONSHIP MANAGEMENT Keeping valued customers happy often means adding a touch of tailored service to standard offerings.
BUSINESS DEVELOPMENT Spotting new opportunities and envisioning how the business could exploit them can’t be reduced to a formula.
INDUSTRIAL DESIGN Integrating the customer’s needs with a compelling design takes imagination and experience”
While I personally agree with all of the ways that Harvard Business Review has named as important training for maintaining good business , I also believe that the Harvard Business Review list has failed to mention the most essential reason that the training of the artistic thought process is important–that of moving beyond maintaining — to the creation of the next giant wave, i.e. the development of the next Bill Gates, the next Mark Zuckerberg, who at the age of 23 created Facebook and who Forbes has named as the youngest billionaire. See the following blog for more info about the latter, most essential reason for providing arts training for young, would-be, leaders: https://jackikellum.wordpress.com/2013/07/14/art-is-a-necessary-ingredient-for-process-thought-which-leads-to-invention-even-harvard-agrees/