The terms “process” over “product” are waved around to the point that they have been trivialized. Many teachers advocate process art who actually do not know themselves what they are advocating. The importance of process must be fully understood. If my word does not carry any authority, listen to what Harvard Business Review [March 2009] has to say:
“There are some processes that naturally resist deﬁnition and standardization [product and not process]– that are more art than science.” Harvard should have credited Einstein with this thought because he said this long before the Harvard Review, which begins by pointing out that standardization [memory and not process] has been taught in MBA programs, six Sigma programs, the Toyota production program, etc.; and the positive results of standardization are significant. ”With success, though, has come overuse. Process standardization has been pushed too far, with little regard for where it does and does not make sense. We aim to rescue artistic processes from the tide of scientiﬁc standardization. . . . We argue that artistic and scientiﬁc approaches need not be at odds but must be carefully harmonized.”
In other words, the Harvard Business Review is saying that creative thought process has officially been recognized as at least equally significant as standardization, which stems from the memorization of standards current today. You can read the entire Harvard Business Review article here: http://www.virginia.edu/sciartproject/docs/WhenShouldaProcessBeArt.pdf
The article continues: “What Is an Artistic Process? What we call ‘art’ is often described as ‘judgment-based work,’ . . . . The common thread in such work is variability in the process, its inputs, and its outputs. Art is needed in changeable environments. . . .”
The initial point is that businesses need to be able to offer options for its clients [much like the Big Mac options--"Hold the pickle, hold the lettuce, special orders don't upset us. . . .Have it your way." Yet, that is a mere tip of the process iceberg.
If we teach children in only one manner [the way that schools most often do] to perform designated tasks, we are teaching only a fraction of the child–and equally importantly, we are not preparing the child for the world in which he will eventually compete. In teaching standardization, we are only teaching children to handle what we-the educators–understand ourselves. In this rapidly changing world, students who can only produce with skills that are standardized today is far from enough. The student must be taught to THINK about what he has learned; He must be taught to APPLY what he has learned; he must be taught FLEXIBILITY so that he can adjust his skills to meet challenges that lie ahead; and he must be taught to INVENT what is coming next. Bill Gates, the creators of Facebook, the creators of YouTube, etc., were able to PROCESS toward today’s empires. ”At only 23 years old, the founder of social networking website Facebook Mark Zuckerberg reign in as the youngest self-made billionaire in the world. Announced by Forbes magazines yearly billionaire list Mr. Zuckerberg shot up to #785 on the list.”
The next empires will be invented by today’s children who have been taught not only to comply–but also to INVENT. Art is the best way to train the inventive mind–the emperors of tomorrow’s business world; and the geniuses who reap its benefits.